Meet the AoFrio Team

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As we grow into a hardware-enabled software as a service (SaaS) provider, we have a global team committed to driving innovation, who specialise in world leading IoT devices, cloud fleet management, and the development of sustainable transformative technologies.

Here at AoFrio, we all have one thing in common – we are driven by our passion for technology and shared learning, and the desire to achieve the greatest outcomes for our customers, staff, and partners.

Our dedicated team is based all around the world, from Auckland, New Zealand to countries including Australia, Turkey, Italy, Brazil, Spain, Mexico, USA, Canada, Guatemala, Argentina, and Singapore.

Meet our management team

Greg Balla

Chief Executive Officer

Greg was appointed CEO of AoFrio in May 2021. He brought extensive experience leading marketing, procurement, supply chain, manufacturing, process engineering, IT and HR teams across his multi-decade career.

Prior to AoFrio, he spent eight years working at Orion Health, where he started as Executive Vice President Clinical Workflow and Business Transformation and spent four years as Chief Operating Officer.

Greg, along with the whole AoFrio team, is wholly committed to growing AoFrio and delivering clear customer insights, sustainable transformative technologies and a connected advantage for customers around the world.

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Howard Milliner

Chief Financial Officer

After more than ten years at AoFrio, Howard has been instrumental in driving the organisation’s strategy to become a hardware-enabled, SaaS company. He is also responsible for all financial and administrative operations across AoFrio, and brings a wealth of experience from previous roles.

Prior to joining AoFrio, Howard spent 14 years working as the CFO and then CEO of NZ-listed engineering business, Mercer Group (now MHW Automation).

Angela

Angela Lewis

Chief People Officer

Angela has led AoFrio’s people-focused initiatives since January 2022. Her focus is on developing a vibrant company culture with modern thinking and ways of working.

Angela started at AoFrio in January 2022, prior to this she was the Head of HR consulting at Coca-Cola Amatil (NZ) Ltd. She also has significant people leadership experience from her work with Amazon, Orion Health and Walt Disney.

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David Burden

Chief Customer Officer

As Chief Customer Officer David is responsible for ensuring AoFrio’s future is focused on unearthing powerful business outcomes to create a better world with customers.

David has more than 30 years’ experience leading start-ups and technology businesses. Notably, he founded and led what became Australia’s largest and best-recognised interactive and mobile services company, Legion Interactive. In 2013, David co-founded IoT company iProximity, with a focus on proximity marketing and digital information services, which was acquired by AoFrio in 2018.

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Marc Tinsel

Vice President, Supply Chain and Operations

Marc started at AoFrio as a Programme Manager for sustaining engineering in 2013. As Executive Vice President Operations Marc is responsible for AoFrio’s day-to-day leadership, supply chain and operations, as well as delivery of all hardware, software, and development programs.

Prior to joining AoFrio Marc worked as a project manager for Electrix managing multiple projects, budgets, and multidisciplinary teams.

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Peter Barnes

Global Quality Manager

Peter has been with AoFrio since 2003. In his current role he is responsible for product quality improvement and company processes. As Global Quality Manager his skillset has been invaluable for AoFrio’s transformation into a full-service SaaS company.

Peter started at AoFrio as a senior electronic design engineer. He held many positions within the engineering team before changing direction and moving into quality management.

L-Bocock

Laura Bocock

Transformation Lead

Since joining in November 2021 as Transformation Lead, Laura has worked on re-inventing processes at AoFrio through leading her diverse portfolio of activities.

In addition to her role at AoFrio, Laura is a Business Consultant at Bocock Solutions. Prior to joining AoFrio, Laura was Planning and Intelligence Manager, COVID Response Unit at Auckland Regional Public Health Service.

Rami Elbeltagi

Vice President, Engineering

Rami Elbeltagi joined AoFrio in October 2022 as executive Vice President of Engineering. His role focuses on leading the engineering team to develop products and solutions to keep AoFrio delivering clear customer insights, sustainable transformative technologies and a connected advantage.

Passionate about creating great customer-focused solutions and collaborative product teams that drive business growth and value. With over 15 years’ experience in product development, Rami brings extensive experience leading cross-functional engineering teams (software, hardware, firmware and mechanical) to AoFrio.

Prior to AoFrio, Rami has developed strong leadership, product design and agile innovation experience in large organisations. Most recently as Group Chief Engineer at Fisher & Paykel Appliances. Rami holds a master’s degrees in business administration (MBA) and in mechatronics (ME) and is PMP certified.

Outside of work, Rami enjoys playing sport such as football, squash and swimming.

Genevieve Dawick

Vice President, Product

With more than 20 years’ experience in developing, implementing, and commercializing solutions in global complex environments, Genevieve brings with her a broad range of complementary commercial, product strategy and process improvement skills.

Genevieve is also a trust board member for Wāhine Connect, a not-for-profit mentoring service for women working in the health sector. Most recently held process improvement and product leadership roles with Te Toka Tumai (Auckland District Health Board) and Orion Health.

Meet our sales and marketing team

Cheryl Camargo

Vice President
Commercial – South LATAM

Cheryl Camargo joined AoFrio in September 2018 as Commercial Manager for Brazil, and in May 2021 promoted to the role of Sales and Customer Manager, South LATAM. Based in Brazil, Cheryl is responsible for developing the South LATAM market. She has over 15 years’ experience across engineering, sales, business development and innovation gained across 30 countries. She is fluent in Portuguese, English and Spanish.

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Gerardo Gonzalez

Vice President, Global Business Development

Gerardo Gonzalez was hired in 2013 as VP/GM of Intelligent Control Solutions, with primary responsibility to create and deliver an IoT product and business solution that the beverage market would purchase in volume, and cement AoFrio as a leader in this new space. He is a business-minded, strategic executive and has extensive process and global sales experience. With an MBA, BS in economics and decision analysis, he has broad market experience, particularly in the IoT, CPG and cold commercial equipment industries. He is delivering multimillion-dollar enterprise business account capture and growth in diverse regions around the globe. Prior to AoFrio, Gerardo held multiple international sales (EMEA, NA) and global account strategy roles for global companies like Grupo Bimbo, Coca Cola ARCA and Elstat Electronics UK.

Jorge

Jorge Civeira

Vice President
Commercial – North America

Jorge Civeira has been Sales and Customer Manager for Latin America since January 2020. Starting at AoFrio in April 2017, he has 12 years of experience in commercial refrigeration, working with leading carbonated drinks, beer, dairy, ice-cream, and meat brands throughout Latin America. After working for several years in Central America and the Caribbean as Regional Commercial Manager for a refrigeration OEM, Jorge took over the leadership of the commercial area with teams in Mexico and Colombia in 2013. He also had revenue and forecast responsibility for one of the biggest industrial conglomerates in south Mexico.

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Ali Karahasanoglu

Vice President
Commercial – Europe

Based in the Istanbul office, Ali Karahasanoglu leads the sales activities of the Europe, Middle East and Africa regions. His key responsibilities include customer relationship management, business development, commercial, logistics and financial activities within the region. In recent years he has helped spearhead the successful entry into the European market with display cases for commercial refrigeration and supermarkets, with the help of our new series of fan motor solutions. The aim is to continue progressing in this area, with a focus on the IoT segment and proximity marketing solutions. He is one of the longest serving members of the team and has witnessed the journey from the early technology concept days to now leading our industry with commercial products and servicing the world’s biggest brands and manufacturers.

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Roberto Doval

Sales and Customer Manager – Europe

Roberto Doval started at AoFrio in November 2019 and is located in Spain. His responsibilities include leading the development and implementation of a growth plan for customers, revenue and margin objectives in Europe, and promoting AoFrio’s brand reputation in Europe by developing relationships and marketing strategies with targeted food and retail brands. He is also helping develop AoFrio’s IoT and motor businesses and manage key account relationships. Roberto has worked in the automotive and commercial refrigeration sector, leading international business development and marketing strategies in Europe, Asia and Latin America. He is an experienced manager having previously worked for several important automotive and OEM´s in Switzerland, Spain and Turkey.

Adam McElroy

Head of Marketing

As the Head of Marketing, Adam is responsible for leading AoFrio’s brand and product marketing team. His responsibility stretches across PR, market awareness and sales conversion activities. He is supported by a team based across the key markets AoFrio operates within.

Prior to joining AoFrio Adam was most recently Head of Marketing at Samsung and before that held senior marketing positions at Microsoft, Spark, and Vodafone. Adam’s understanding of big brand tech marketing has played a key role in the launch of the AoFrio brand.

Meet our Board of Directors

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Gottfried Pausch

Chairman,
Independent Director

After almost 10 years on the AoFrio Board, Gottfried Pausch’s skills in global business development and strategy formation have helped underpin AoFrio’s long-term growth strategy.

Gottfried has had a long-running career in Engineering, Infrastructure, and Technology. This includes a 22-year career with German engineering and electronics conglomerate Siemens, one of the world’s leading suppliers of products, solutions and services in the field of technology.

Alongside his role at AoFrio, Gottfried is also the Managing Director of Blackhawk.io and is a member of the Ministry of Business, Innovation and Employment initiative – Science for Technological Innovation, National Science Challenge Board.

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Greg Allen

Director

In the 11 years Greg has been at AoFrio he has grown the company’s revenue and developed the pathway for the company to expand in existing markets and explore new regions around the world.

Greg is the former CEO of AoFrio, a position he held for nine years. He has worked around the world leading business development, supply chain and tech manufacturing for more than 30 years. Greg is currently a Venture Partner for Chrysalix Venture Capital, the Board Chair of HaiLa, a board observer for Feasible, and is a member of the Economic Advisory Committee for the City of Richmond, British Columbia.

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John McMahon

Independent Director

John McMahon has more than 30 years’ experience in the Australasian equity markets, predominantly as an equity analyst covering the telecommunications, media, gaming, transport, and industrials sectors.

John’s previous roles include Head of Research and Head of Equities for ABN AMRO NZ and Managing Director of ASB Securities. John is a director and Chair of Solution Dynamics Ltd (SDL) and was also a director of NZX Ltd (NZX) until 31 December 2021.

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John Scott

Independent Director

John has been an AoFrio board member since 2019. His in-depth knowledge of IoT and global supply chains has seen him play a pivotal role in recalibrating the business into a hardware-enabled, SaaS company.

Alongside his role on the AoFrio Board, John is the CEO of Invenco Group, a global provider of self-service payment solutions. John has previously held positions at Navico, Number 8 Workshop, Brunswick Corporation, Navman Technology NZ, and Volex.

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Keith Oliver

Independent Director

Keith joined the AoFrio board in March 2019, during his time with AoFrio he has used his extensive experience working in technology to guide the company through the next stage of its growth strategy.

Keith is also an Independent Director at Rakon Limited, Chairman of Blackhawk.io, and a director at VWork Limited and Alto Capital. Prior to joining the AoFrio board, he was the Non-Executive Chairman for Healthvision New Zealand Ltd, a position he held for almost seven years.

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