Customer engagement services
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Beacon proximity marketing solutions

Together with our partner iProximity, Wellington can help you drive sales and boost customer loyalty via proximity-based marketing.

The key to influencing customer purchasing decisions is getting them to engage with the brand. By delivering exciting and personalised content to them when it is most relevant, you can influence their behaviour and strengthen brand loyalty. Proximity marketing technology gives you powerful new insights about customer behaviour, including daily routines, product interest, preferences, and locations.

Our proximity marketing solutions aren’t just about displaying advertising in response to beacons. Wellington offers a complete, enterprise-scale solution including:

iBeacon, Eddystone, QR code and NFC based proximity solutions
Smart coupon generation, distribution, redemption and cancelling systems, including in-store redemption apps, and integration with POS systems
Visualisation of campaign statistics, including APIs, for export to CRM systems
Integration of proximity with large-format digital media screens
Advertising retargeting
Access to over 30 years’ experience in mobile and proximity marketing solutions

Proximity-derived data can be combined with data about shoppers’ online and mobile browsing history, previous activity, and other data from your CRM, allowing you to target your messaging specifically at an individual level. This data can also help optimise your product, channel, and inventory mix, so you can take your sales to the next level.

The customer engagement service products we provide are:

Wellington smart cities

Wellington’s Smart Cities business provides technology platforms and software that connects digital information with physical spaces. This technology manages:

Beacons
Smart tags with QR-Code
Near field communications (NFC)
Radio frequency identification (RFID) and IoT devices
IoT platforms
Smartphones; and digital signs through an iProximity developed cloud-based management platform

Find out more about Wellington Smart Cities

iPX platform

The iPX Platform connects your digital marketing efforts to your Connect beacons or other proximity devices. The platform lets you create campaigns which send content to consumers when they are near relevant SCS beacon equipped coolers.
Coolers for each campaign can be selected by outlet type, sales region, geography, brand, or any other criteria you define. Campaigns can be allocated timeslots and repetition criteria, and cooler location and grouping information is automatically updated by the Connect SCS System as coolers (or other beacons) are redeployed.

Campaign usage data can be analysed with the iPX platform, or exported to your CRM system for development of in-depth customer profiles.

The iPX platform can also manage campaigns based on other iBeacon or Eddystone beacons, NFC Tags, QR Codes, or RFID readers, and deploy content via mobile phone and tablet apps, physical web, digital coupons, or ScreenSmarts-enabled digital displays.

Find out more about the iPX platform

Mobile coupon factory

Mobile Coupon Factory operates as an online agency. Through Mobile Coupon Factory, Wellington can support you in the design, development, and deployment of integrated mobile-marketing customer engagement solutions.

We can enable you to offer scratch promotional coupons, loyalty and store cards, wallet passes and stamp cards. These go well beyond traditional digital coupons, as they include promotional mechanics, analytics, and re-marketing tags, and fully integrate with most marketing automation platforms, mobile wallets (Apple Pay, Google Wallet, etc.) and point of sale systems. Coupons give customers the fun of promotional games, and then pass the validated prize value and consumer details directly into the store’s payment system.

Mobile Coupon Factory can enable coupon distribution via various digital means including SMS, social media, email, newsletters, and PDFs, and in-store via WiFi, QR Codes, NFC, and Beacons. Mobile Coupon Factory has also developed coupons which integrate with online stores.

Find out more about Mobile coupon factory

ScreenSmarts

ScreenSmarts integrates with Digital Media Screens to silently detect the presence of your customers and interrupt normal sign content programming to display personalised contextual offers or information.

ScreenSmarts can deliver the same or different content to a user’s smartphone and the digital display screen, maximising the effect of both screens. Imagine a customer being presented an offer on the large format Digital Sign and simultaneously receiving the unique redemption bar code on their smartphone! ScreenSmarts can also connect Digital Signs and smartphones, effectively turning any smartphone into a real-time remote control.

ScreenSmarts connects to your existing CRM and analytics systems. Our iPX platform can remotely manage thousands of ScreenSmarts installations.

Find out more about ScreenSmarts

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Contact Wellington today to get in touch with the team about any of the above marketing solutions.

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Customer engagement services & marketing solutions